Alexander Konkov: In search of sense of soft power

23 September 2016

In June, British consulting company Portland presented a global rating of soft power Soft Power 30 developed jointly with social media Facebook. It is already the second contribution, dedicated to analysis of the soft power and identification of 30 countries, leading in that category. The first rating was issued a year earlier and became an ambitious claim for technologisation of the concept of the soft power, which had been introduced by Joseph Nye and had penetrated into the academic and expert discussion during the last quarter of a century, writes political scientist Alexander Konkov for Russia Direct.